In January 2020, design will meet business once again at the Interior Business Event in Cologne. A whole host of trends and innovations will be showcased in the Pure interior world, which will also be further expanded to include outdoor and bathroom products. Top events mean added value for visitors.
What are the latest interior design trends for 2020? What new furniture products and living concepts will imm cologne’s exhibitors present to an enthusiastic trade fair audience? Will the home furnishings scene starting the 2020 season at imm cologne really be as “green” and sustainable as the trend forecasters predict? Or will the increasing shortage of living space in congested metropolitan areas determine the look of the new generation of furniture? Answers to these exciting questions can be found right at the start of the year at the Interior Business Event, imm cologne 2020. Traditionally a trade fair where orders are placed, it has developed over many years into a platform for interior design trends. The high standards in the Pure segments and the exclusive mix offered to visitors in the Pure Halls 11, 3 and 2 on a total of seven hall levels are surely one of the reasons for this successful evolution.
Brands like brühl & sippold, ClassiCon, Cor, Pulpo, Vitra, Flexform, Minotti, müller möbelfabrikation, Menu, de Sede, interlübke, Leolux, Ligne Roset, Magis,Rolf Benz, Softline, Normann Copenhagen, Knoll International, Schönbuch, Sophisticated Living, Schramm Werkstätten, Team 7, Baxter, Jan Kath and Walter Knoll stand for continuity, creativity and change all at the same time – for them, imm cologne is the countdown to a dazzling design event. In the Pure segment, major design brands exhibit alongside small labels, new start-ups and traditional furniture ranges. This fantastic mixture not only appeals to the trade audience, it also attracts international media representatives. The Pure halls are where trends are set and various lifestyle concepts are presented. The atmosphere is thrilling and inspiring at the same time.
The Pure interior world
Pure Editions is the dynamic, compact format at imm cologne featuring the exciting ideas from providers of visionary furniture and interiors concepts. The open, individually designed trade fair architecture is set against the dark backdrop of the halls, lending the segment and its product concepts and interior designs by international exhibitors a theatrical ambiance: a venue for staging designs that make a statement. In Hall 11, the name "Pure Atmospheres" emphasises the character of this presentation format for holistic interiors concepts with complete collections. In atmospheric and compact presentations, the exhibitors will showcase their brand concepts: their own take on domestic culture, their personal signature, their interpretation of good design. Here the focus is not on the individual product, but on the interaction of all elements. Pure Atmospheres is a spatial experience.
“imm cologne is one of the largest and leading Interior Business Events for domestic living in the world,” explains Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse GmbH. “However, we’ve also noted imm cologne’s growing significance for the contract sector. In the hospitality industry in particular, the use of high-quality design products has become increasingly important, and our exhibitors in the Pure segment showcase precisely these design highlights.”
Consumer behaviour and the use of living space are changing. For example, there is a growing trend among many people to live in harmony with nature. imm cologne also reflects these developments and hosts many outdoors suppliers in the Pure segment.
Wide-ranging activities reach out to interiors professionals
“Thanks to our extensive restructuring of imm cologne’s new interior worlds, we have been able to adjust our activities to appeal to our target groups with even greater focus. With this year’s Pure Architects themed area as a hook, we have significantly increased our efforts to attract interiors professionals to imm cologne,” states Matthias Pollmann. Pure Architects alternates with LivingKitchen to take place every two years and is designed to provide the information needed by architects, interior designers and purchasing decision makers. With this themed world located within the lifestyle-oriented Pure segment, imm cologne is offering exhibitors of innovative interior concepts the opportunity to present their new products and innovations in a compact format at the Interior Business Event. Interesting product segments including lighting and building services as well as the topics walls, ceilings and flooring complete the range on offer in Pure Architects. With premium brands such as Laufen, Geberit, burgbad, Antonio Lupi Design, Vola, Bette, Dallmer, Klafs, Effegibi, Domovari and Vallone exhibiting, imm cologne is set to be a meeting place for sanitaryware brands that want to present their collections to a trend- and design-savvy audience.
Innovations: New Moments puts the spotlight on the exhibitors’ new developments
At imm cologne 2020, more than 100,000 pieces of furniture and other furnishing items will be exhibited, around a third of which are brand-new products. From new sofas to the latest material and colour trends through to product innovations, imm cologne has established the “New Moments” innovations platform to give the best overview of the vast range of products. Visitors to imm cologne can find out information about the most interesting new developments on show at imm cologne online and in an installation showcasing the latest innovations.
Design meets business at the Interior Business Event in Cologne
imm cologne impresses visitors because it has the right balance between a showroom and business, design and suitability for everyday use, completeness and compactness. “At no other furniture trade fair is the diversity of the interior design sector so comprehensively reflected as at imm cologne. Our exhibitors present ready-to-market products here in Cologne, because the designer labels participating in the event want to generate sales at the start of the year,” says Matthias Pollmann about imm cologne’s focus on business.
Top events for a fair visit with added value
In addition to “The Stage” – probably the most interesting and highly regarded lecture forum from all of Europe’s industry events – imm cologne 2020 will once again feature the interior design project “Das Haus” as a highlight for design enthusiasts. The ninth house in the event series will be designed by the MUT Design team from Spain. And the Pure Talents Contest will once again offer young designers the opportunity to present themselves to an interested trade fair audience and make initial business contacts. Numerous trend exhibitions and lounges will also ensure an inspiring trade fair visit with added value – for personal interior moments for everyone.
Koelnmesse - Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.
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