interiors from greece
Magazine
08 Ιανουαρίου 2018
Business in Greece: Fish Communications begins the year with… BIG plans
EN | GR

Think BIG is a flexible Business Networking Program among international professionals who are interested in working with furniture, lighting or building greek companies as well as greek designers.

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[ADVERTORIAL]


Think BIG. Think Business In Greece. It is not yet a "buzzword" that draws on the tendency to showcase everything that is made in Greece. It is an initiative of Fish Communications which alongside the communication and promotional part of the Interiors from Greece platform implements a new more targeted business action that will connect greek manufacturers and creators with companies and professionals from abroad. A network that looks forward to the development of productive collaborations of greek and foreign professionals through a well-structured process, a "place" of direct, reliable and integrated communication.

THINK BIG will be launched during imm cologne 2018 (meet us at Passage Halls 10/11, stand A010).

 The process

- The professionals concerned, send a request by filling in the application form at www.think-big.gr

- The request is processed by our specialised team members. Depending on the kind of the request and our up to date database, we will contact the applicant with a range of choices of the most exceptional and credible solutions

- The next step includes actions such as: organising a business teleconference, organising a trip for the interested party to visit Greece, as well as the planning of this visit, the networking coordination or programming

- Ongoing contact until the accomplishment of possible affiliations, as well as constant audit of their development.



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A dynamic evolution


Greek design. Greek production. Made in Greece. Terms that once sounded utopian, when uttered in an international context, now appear to be a matter of solid, quality work, perseverance and trust that the elusive can obtain realistic prospects. Greek furniture companies count 5 consecutive years of success at international markets, with dynamic export activity, based on methodical and targeted strategy. Constant participation in international exhibitions, investments in original design, strong brand names, construction quality and client service improvement are some of the basic preconditions that Greek manufacturers set as a priority when it comes to gaining international markets’ interest and confidence.

Moreover, greek companies cooperate with talented and award-winning greek designers –Sotiris Lazou, Andreas Varotsos, Yiannis Georgaras, Constantinos Hoursoglou, George Tsironas, George Bosnas– as well as with studios from all over the world (Jacopo Giagnoni, Profilo Design, Gian Paolo Venier etc). At the same time, particular emphasis is given on all communication tools –focusing on strong branding– which ensure the validity and uniqueness of Greek furniture in international markets.

In addition, greek furniture industry is one of the most significant sectors of the country, consisting of a large number of mainly small companies of great know-how and long experience. Nevertheless, over the past decade important investments have been carried out, which led to the upgrade of production facilities and machinery as well as the introduction of contemporary methods, concerning the overall management. The above mentioned can ensure the high quality and delivery time, while at the same time can set the grounds for companies choosing to apply a long-term export strategy plan.



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The constant development of greek tourism has a positive impact on the development of the contract business


The boom of the greek tourism has positively affected the hospitality Sector and the hotel architecture. Nowadays, the investments in the hotel industry are marked by high standards with the new typology of hotel architecture emphasising on harmony, functionality and luxury as well as high quality. Hotels transmute from hospitality establishments into experiential spots. This means that many greek companies of this field (furniture, lighting, interior design, architecture etc) have developed tremendous experience and expertise that is really important for them to export.



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A valuable experience

Fish Communications is a full design/brand and business management consultancy, providing services of brand strategy development and administration, PR strategy administration, visual identity design, strategic communication design and event organization. With expertise in furniture, building, architecture, design and contract business sectors, the agency comprehends all the needs of the previously mentioned sectors-related companies in the most efficient way possible, thus offering realistic strategies and complete consulting services in businesses which realize that design is a significant competitive advantage.

All the following fields of activity are interconnected in a strategic way, so as to constitute unbreakable links of the communication chain of the specific sectors:

- The online platform for the greek interior design industry interiorsfromgreece.com

- Strategic Collaboration with international fairs organizers, such as Reed Exhibitions, Koelnmesse, FLA events and TIF Helexpo

- Exclusive representatives of EquipHotel Paris 2018 (Greece & Cyprus), MADE expo Milano 2019 (Greece)

- Collaboration with imm cologne and Salone del Mobile.Milano

- Co-organizers of DPOINT, a special showcase which is taking place during Hotelia – the hotel equipment exhibition which is taking place every year in Thessaloniki Greece

An experience that guarantees the successful companies and creators promotion in Greece and abroad.


Be part of the evolution.

Think Big. Get connected…  



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